Welcome to Beautiful Bastard.

Born in the heart of Los Angeles, Beautiful Bastard is all about embracing your beautifully messy self in a city that celebrates the same. Here, we’re inviting you to wear your feelings and express every side of yourself unapologetically. Let’s be real—there’s no light without shadow, and no life worth living without a bit of both. We all have an angel on one shoulder and a devil on the other, and we believe in making room for both. So why not live it all deliciously? We’re here to celebrate every piece of what makes you, you —to live with freedom, fire, and a lot less holding back. 

Our clothing is built to elevate your wardrobe without sacrificing quality or authenticity. Each piece is crafted from breathable cotton blends, designed to keep you comfortable while adding an eco-conscious edge to your closet—no polyester or nylon, just pure, real fabric. And because everyone deserves something that feels like it was made just for them, we proudly offer sizes from Small to 5X. At Beautiful Bastard, we believe clothes should fit you, not the other way around. These are pieces made to look good, feel good, and become as unique and personal as the person wearing them.

The heartbeat behind Beautiful Bastard is the creative partnership of Amanda Morones and Brian Borst, two longtime friends who’ve inspired and challenged each other for over a decade. They’re the light and the dark behind the brand, blending genuine madness with raw creativity to build something that feels as wild and real as they are. And the name? It comes from the OG, Philip DeFranco, who first coined “Beautiful Bastard” on his award-winning YouTube show in 2015. What began as a simple intro phrase has grown into a movement of people who wear their flaws, beauty, and everything in between with pride.

So, welcome. We’re thrilled you’re here.
You’re one of us now—forever a Beautiful Bastard.